Phase 1 · under live test
Six SKUs. One shortlist.
The dropship test rotation is the demand layer of the funnel. Every order logged here feeds the sell-through leaderboard — the SKU that earns its next step stays in the catalog, the rest rotate out. Snoutward runs dropship-tested picks, then private-labels the monthly winner.
Zen Slow Feeder Bowl
Eat slower. Live calmer.
A maze-pattern bowl that turns mealtime into 10–15 minutes of paced eating — built for dogs who inhale their food and pay for it later. Dishwasher-safe, non-slip base.
Spa Lick Mat
Treats that take their time.
Suction-cup silicone mat with grooves that hold peanut butter, yogurt, or wet food — turns licking into 20+ minutes of calming enrichment for anxious dogs and pickier eaters.
Trail Paw Cleaner Cup
Walk in. Walk out clean.
A silicone-brush cup that cleans muddy paws in 30 seconds — fill with water, dip, twist, done. No more post-walk paw prints across the kitchen floor.
Cozy Cooling Mat
Hot dog, cool surface.
A pressure-activated gel mat that drops 5–10°F below room temperature with no electricity, no freezing, no setup. Self-cools on contact and refills between uses.
Fleet Interactive Cat Toys
Three speeds. One unstoppable cat.
A three-toy rotation: feather wand teaser, rolling ball track, and motion-activated flutter mouse. Keep indoor cats hunting, not napping through the day.
Grub Dog Treats
Everyday training reward.
Single-ingredient beef-jacket training treats — soft enough for repetition, low enough in calories to stay out of the weight math. Resealable pouch, ~250 pieces.